Sales Proposals

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In-house 

Sales Proposal Writing is available as an in-house solution designed to meet your needs

Next Steps

Contact us today to discuss your needs

Call 0845 600 1556

Email us

We will work with you to identify your needs and create the solution that works best for you. To make an enquiry please click here

Sales Training - Writing Sales Proposals

A sales proposal document should work as an extra sales person, informing stakeholders how you have dealt with their needs, decision factors and buying motives to create a sales proposition that delivers real value.

When you create a sales proposal, many people in the 'sales team' may contribute to the content, merging sales and technical information. But remember that every sales proposal must be a persuasive business document, not a technical dissertation!

The final document must be professionally presented and structured - and should not only summarise the issues raised in your customer meetings, but should also outline your company's individual solution to those issues.

Your objective is to produce a professional document which demonstrates you have:

• Understood the customer’s needs and objectives
• Identified the decision factors, needs and buying motives of each individual stakeholder
• Created a solution that features a value proposition to meet the customer’s needs and objectives
• The skills, knowledge and resources to deliver the proposal in a timescale that meets the customer’s needs

Content varies for each customer, but a programme on Proposal Writing will cover:

• The difference between a proposal and a quotation
• The purpose of the business proposal
• Structure – seven key areas every business proposal must address
• Key content and messages
• Timing delivery of the proposal
• The ‘do’s’ and ‘don’ts’ of proposal writing

Proposal writing can be delivered as a stand alone programme or integrated into a Professional Selling: Winning New Accounts: Key Account Sales or Major Account Sales programme.

Delegates completing a Sales Proposal Writing programme will:

• Understand the importance of the ‘proposal’ in the business-to-business sales cycle
• Develop the skills and knowledge needed to write persuasive and winning proposals
• Know when to use the proposal in the sales cycle
• Close more sales

Next Steps

Contact us today to discuss your needs:

Call 0845 600 1556

Email us