Writing Sales Proposals

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In-house 

Sales Proposal Writing is available as an in-house solution designed to meet your needs

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Contact us today to discuss your needs

Call 0845 600 1556

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We will work with you to identify your needs and create the solution that works best for you. To make an enquiry please click here

Sales Proposals - Writing Sales Proposals Training

A sales proposal document should work as an extra sales person, informing stakeholders how you have dealt with their needs, decision factors and buying motives to create a sales proposition that delivers real value.

When you create a sales proposal, many people in the 'sales team' may contribute to the content, merging sales and technical information. But remember that every sales proposal must be a persuasive business document, not a technical dissertation!

The final document must be professionally presented and structured - and should not only summarise the issues raised in your customer meetings, but should also outline your company's individual solution to those issues.

Your objective is to produce a professional document which demonstrates you have:

• Understood the customer’s needs and objectives
• Identified the decision factors, needs and buying motives of each individual stakeholder
• Created a solution that features a value proposition to meet the customer’s needs and objectives
• The skills, knowledge and resources to deliver the proposal in a timescale that meets the customer’s needs

Content varies for each customer, but a programme on Proposal Writing will cover:

• The difference between a proposal and a quotation
• The purpose of the business proposal
• Structure – seven key areas every business proposal must address
• Key content and messages
• Timing delivery of the proposal
• The ‘do’s’ and ‘don’ts’ of proposal writing

Proposal writing can be delivered as a stand alone programme or integrated into a Professional Selling: Winning New Accounts: Key Account Sales or Major Account Sales programme.

Delegates completing a Sales Proposal Writing programme will:

• Understand the importance of the ‘proposal’ in the business-to-business sales cycle
• Develop the skills and knowledge needed to write persuasive and winning proposals
• Know when to use the proposal in the sales cycle
• Close more sales

Next Steps

Contact us today to discuss your needs:

Call 0845 600 1556

Email us

TLSA The Sales Training Company

Sales Training / Sales Management Training / Writing Sales Proposals